The latest writings from our team
How Many Direct Outreaches Per Week to Hit a Quarter-Million-Dollar Sponsorship Year?
Two hundred contacts. Forty-five discovery meetings. Fifteen proposals. Five sponsors. That ratio produces a five-sponsor year for a...
Five Things Sponsorship Teams Do Instead of Direct Outreach
Sponsorship teams have a list of activities they call "the work." Five of them dominate the calendar. None close deals on their own. Each...
Direct Outreach Is the Only Work That Closes Sponsorship Deals
Sponsorship teams spend most of their week on activity that has no chance of producing a signed deal. They polish proposals. They attend...
10 Questions Every Sponsor Wishes You’d Ask (And Why They Matter)
Sponsorship success isn’t about sending generic packages or plastering logos on banners. The real results come from asking the right...
Beyond the Basics: Uncommon Sponsorship Secrets That Work
Beyond the Basics: Uncommon Sponsorship Secrets That Work As we approach the end of the year, you might think it's time to wind down your...
The Future of Sports Sponsorship: Trends, Innovations, and Market Growth
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...
Sponsorship Trends from the Biggest Events This Year
One of the most fun parts of working in sponsorship is how it’s always changing. It’s an exciting industry that’s largely shaped by...
Fashion-Forward: Exploring Creative Sponsorship Opportunities in the Fashion Industry
It’s time to werk, because this post is all about the intersection of fashion and sponsorship. This is a major money-making area I haven’t...
Your Mid-Year Sponsorship Trends Report: What Has Come True?
Can you believe we’re more than halfway through 2024 already? It feels like just yesterday we were talking about what the year could be....