The latest writings from our team
27 Things You Can Do to Bring in More Sponsorship Dollars Right Now (Without a Sponsorship Package)
Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect sponsorship deck before you start talking to sponsors, you’re in big trouble. Here are 27 things you can do right now to move the needle on your sponsorship program, none of which require you to wait for final approval on your sponsorship deck! Create 5 “out of the box” activation ideas that you know your audience will love and offer them to your current sponsors! Update your valuation calculator to include an ROI calculator Stop thinking “philanthropy” and start thinking about the power of your audience Schedule your first Business Breakfast Start doing the Friday Five this week Create a fulfillment report template for your organization Schedule a follow up meeting after your next event and ask your sponsors for feedback Run an inventory building workshop for your team Make friends before you need them! Go for coffee with your prospects and ask them for nothing at all Conduct a valuation of your assets Make a list of the […]
April 2024’s Awesome Sponsorship Activations
Welcome! If you’re reading this, it’s officially May, which means we’re nearly midway through the year already. The sponsorship...
How to Price Sponsorship Packages
Pricing sponsorship packages is a challenge many face. After all, the stakes are high. Setting the price too low risks leaving money on...
A-Z Guide: Glossary of Key Definitions in Sports Marketing and Sponsorship
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...
How to Build Sponsor Relationships and Find Sponsors for Events
There is a surprisingly common trope in the sponsorship community in which it is presumed that having the right connections is the only...
Sponsorship Activation, It’s Easier Than You Think
After taking the time to dream up assets and then painstakingly valuing and sorting them into properties, you might be feeling creatively spent. That’s not unfair, as valuation is one of the trickiest parts of the sponsorship process. Take some time to recharge your creative batteries, because activation is a must-have component of your sponsorship program. Whether you are in cause, sport, municipality, education, or festival sponsorship, the reality is the same. Sponsorship = activation. Period. Still thinking of sponsorship as putting a logo on a building, wall, invitation, bottle of wine? Then you are missing 90 percent of the sponsorship world. Putting logos on stuff is definitely part of sponsorship, but only a small part, and certainly not the most valuable part, or the most fun. The best way to make your sponsors happy is to make your audience happy. In a nutshell, that’s what sponsorship activation is all about. In this guide, I’ll explain sponsorship activation, share some examples of good and bad activation ideas, and load you up with lots of tips and best practices so your own activations knock it out of the park. After all, your attendees should never have to endure sponsorship. They should […]
Creative Sponsorship Ideas For Your Next Event
Sponsorship is the lifeblood of many events. It allows organizers to deliver a richer experience for attendees while offsetting costs. But...
How to Get Event Sponsors With Compelling Sponsorship Proposal
Are you seeking event sponsorship for your next project? Securing the necessary support can be difficult for many people, possibly even a...
My Beef With Sponsorship Brokerage
I get asked to sell sponsorship for clients in exchange for a percentage of the total sponsorship sales made (otherwise known as sponsorship brokerage). I get asked this a lot. My answer is always a polite but firm no. Do you want me at the table with you to help with negotiations? Sure! But definitely not as your hired gun…and here’s why: