The latest writings from our team
Beyond the Basics: Uncommon Sponsorship Secrets That Work
by Chris Baylis | Feb 3, 2025 | How To Ask For Sponsorship, Sponsorship
Beyond the Basics: Uncommon Sponsorship Secrets That Work As we approach the end of the year, you might think it's time to wind down your...
The Future of Sports Sponsorship: Trends, Innovations, and Market Growth
by Chris Baylis | Aug 28, 2024 | News
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...
Sponsorship Trends from the Biggest Events This Year
by Chris Baylis | Aug 27, 2024 | Sponsorship
One of the most fun parts of working in sponsorship is how it’s always changing. It’s an exciting industry that’s largely shaped by...
Fashion-Forward: Exploring Creative Sponsorship Opportunities in the Fashion Industry
by Chris Baylis | Aug 20, 2024 | Sponsorship
It’s time to werk, because this post is all about the intersection of fashion and sponsorship. This is a major money-making area I haven’t...
Your Mid-Year Sponsorship Trends Report: What Has Come True?
by Chris Baylis | Aug 15, 2024 | Sponsorship
Can you believe we’re more than halfway through 2024 already? It feels like just yesterday we were talking about what the year could be....
Everything You Need to Know About Macro-Influencer Sponsorship
by Chris Baylis | Aug 6, 2024 | Influencer, Podcast, Sponsorship
Before you dive in, if you are interested in influencer sponsorship, check out these titles in our “sponsorship for podcasters and...
Things Are Heating Up! July 2024’s Biggest Sponsorship Activations
by Chris Baylis | Aug 6, 2024 | Sponsorship, Sponsorship Activation
It’s not just the temperatures that are sweltering right now. There have been plenty of red-hot sponsorship activations all July long that...
Augmented Reality and Its Role in Sponsorship
by Chris Baylis | Jul 31, 2024 | Sponsorship
Augmented reality is having a moment right now. In 2024, it’s predicted that up to 1.7 billion AR devices are out there in the world. It...
The Top Ways to Make Your Sponsored Events More Interactive
by Chris Baylis | Jul 31, 2024 | Event Sponsorship, Festivals, Sponsorship, Sponsorship Activation
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: Resource...