The latest writings from our team
Motorsport Sponsorship Trends and Statistics You Can’t Miss
by Chris Baylis | Mar 6, 2024 | Motorsport, Sponsorship
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
February 2024’s Most Awesome Activations
by Chris Baylis | Mar 6, 2024 | Sponsorship, Sponsorship Activation
Just like that, February is over in a flash. Between the Super Bowl, the NBA All-Star 2024, and New York Fashion Week, this month was...
How Conscious Consumerism Is Affecting Sponsorship Activations
by Chris Baylis | Mar 1, 2024 | Sponsorship
Have you heard of conscious consumerism? If you answered no, it’s only a matter of time before you will. In short, conscious consumerism...
Sponsorship Trends in eSports: Understanding the Horizon
by Chris Baylis | Mar 1, 2024 | Athlete, Sponsorship, Sports Sponsorship
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...
Gamification Activation Ideas for Your Next Sports Sponsorship Opportunity
by Chris Baylis | Mar 1, 2024 | Athlete, Sponsorship, Sports Sponsorship
Before you dive in, if you are an athlete looking for sponsorship, check out these titles in our “sponsorship for athletes” series:...
Resilience in Sponsorship: Adapting to Uncertainties and Disruptions
by Chris Baylis | Feb 29, 2024 | Sponsorship
The only certainties in this life are death and taxes. As for everything else? Well, at any point, it could shift. Listen, I’ve been...
Sustainability in Sponsorship: The Rise of Eco-Friendly and Green Initiatives
by Chris Baylis | Feb 29, 2024 | Sponsorship
We all wonder what we can do to preserve our earth for ourselves and future generations. While you might make a lot of commendable strides...
Building Bridges: Sponsorship as a Catalyst for Global Brand Expansion
by Chris Baylis | Feb 29, 2024 | Sponsorship
Brand growth is sort of like outgrowing a pair of pants. After a while, a company feels too constricted in its current role, so it’s time...
Sponsorship in Niche Markets: Opportunities and Challenges
by Chris Baylis | Feb 29, 2024 | Sponsorship
You know what I always say: the riches are in the niches. I didn’t coin the saying, but it’s applicable in sponsorship, so I’ve kind of...