The latest writings from our team
Fundraising Event Ideas: The Golf Tournament
I have been getting some great feedback from readers who followed my fundraising event ideas: sponsorship series with requests for more information around specific types of events. Since virtually every charity and corporate entity thinks of galas and golf tournaments when they think fundraising events (and I have run my fare share), why not start there!
Motorsport Sponsorship Trends and Statistics You Can’t Miss
Before you dive in, if you are interested in motorsport sponsorship, check out these titles in our “sponsorship for motorsport” series:...
February 2024’s Most Awesome Activations
Just like that, February is over in a flash. Between the Super Bowl, the NBA All-Star 2024, and New York Fashion Week, this month was...
How Conscious Consumerism Is Affecting Sponsorship Activations
Have you heard of conscious consumerism? If you answered no, it’s only a matter of time before you will. In short, conscious consumerism...
Sponsorship Trends in eSports: Understanding the Horizon
Before you dive in, if you are interested in sport sponsorship, check out these titles in our “sponsorship for sports” series: Resource...
Gamification Activation Ideas for Your Next Sports Sponsorship Opportunity
Before you dive in, if you are an athlete looking for sponsorship, check out these titles in our “sponsorship for athletes” series:...
Resilience in Sponsorship: Adapting to Uncertainties and Disruptions
The only certainties in this life are death and taxes. As for everything else? Well, at any point, it could shift. Listen, I’ve been...
Sustainability in Sponsorship: The Rise of Eco-Friendly and Green Initiatives
We all wonder what we can do to preserve our earth for ourselves and future generations. While you might make a lot of commendable strides...
Building Bridges: Sponsorship as a Catalyst for Global Brand Expansion
Brand growth is sort of like outgrowing a pair of pants. After a while, a company feels too constricted in its current role, so it’s time...