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Archive: Asset Development

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Sponsorship Inventory and Asset Development Essentials

Sponsorship Inventory and Asset Development Essentials

by | Jul 17, 2024 | , , ,

Imagine walking into a shoe store with nothing on the shelves and no samples of product to try on. Now imagine being confronted by the sales person who asks you for $150 because it is his goal to sell $150 worth of shoes to you. How would you feel? Would you think you are getting high value for your money or being used to help someone make their sales goals? Selling sponsorship without an inventory is like trying to sell shoes without any product. It just doesn’t work. If you want to make $1 million then you need $1 million dollars worth of product to sell.

The Sponsorship Package is an Outcome, Not the Starting Point

The Sponsorship Package is an Outcome, Not the Starting Point

by | May 21, 2024 | , ,

Most organizations start their sponsorship journey by creating a sponsorship package. They create beautifully designed proposals, edited by multiple levels internally, voted on by the board and written (and rewritten) with every single eventuality in mind. “If we create a sponsorship deck that covers absolutely every option for a sponsor, then every company we approach will see something for them” is the guiding logic. Then once all of the above is complete, and only then, does the organization reach out to sponsors, sending in the masterfully created sponsorship package and waiting for the sale.

27 Things You Can Do to Bring in More Sponsorship Dollars Right Now (Without a Sponsorship Package)

27 Things You Can Do to Bring in More Sponsorship Dollars Right Now (Without a Sponsorship Package)

by | May 7, 2024 | , , , , , , , , , , , ,

Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect sponsorship deck before you start talking to sponsors, you’re in big trouble. Here are 27 things you can do right now to move the needle on your sponsorship program, none of which require you to wait for final approval on your sponsorship deck! Create 5 “out of the box” activation ideas that you know your audience will love and offer them to your current sponsors! Update your valuation calculator to include an ROI calculator Stop thinking “philanthropy” and start thinking about the power of your audience Schedule your first Business Breakfast Start doing the Friday Five this week Create a fulfillment report template for your organization Schedule a follow up meeting after your next event and ask your sponsors for feedback Run an inventory building workshop for your team Make friends before you need them! Go for coffee with your prospects and ask them for nothing at all Conduct a valuation of your assets Make a list of the […]