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Archive: Asset Valuation

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Sponsorship Inventory and Asset Development Essentials

Sponsorship Inventory and Asset Development Essentials

by | Jul 17, 2024 | , , ,

Imagine walking into a shoe store with nothing on the shelves and no samples of product to try on. Now imagine being confronted by the sales person who asks you for $150 because it is his goal to sell $150 worth of shoes to you. How would you feel? Would you think you are getting high value for your money or being used to help someone make their sales goals? Selling sponsorship without an inventory is like trying to sell shoes without any product. It just doesn’t work. If you want to make $1 million then you need $1 million dollars worth of product to sell.

How to Use Audience Data for More Sponsorship Sales

How to Use Audience Data for More Sponsorship Sales

by | Jun 11, 2024 | , , ,

If you want to stop having your emails deleted, phone calls ignored and proposal thrown in the shredder it is essential that you get started in gathering data on your audience immediately. There is a gap in approach and knowledge between brands and sponsorship seekers.  Many sponsorship seekers do not possess the level of data and knowledge of the audience that sponsors require to make informed decisions.  Sponsors have a limited budget, limited time and limited patience for sponsorship seekers who don’t know the audience they offer.

The Sponsorship Package is an Outcome, Not the Starting Point

The Sponsorship Package is an Outcome, Not the Starting Point

by | May 21, 2024 | , ,

Most organizations start their sponsorship journey by creating a sponsorship package. They create beautifully designed proposals, edited by multiple levels internally, voted on by the board and written (and rewritten) with every single eventuality in mind. “If we create a sponsorship deck that covers absolutely every option for a sponsor, then every company we approach will see something for them” is the guiding logic. Then once all of the above is complete, and only then, does the organization reach out to sponsors, sending in the masterfully created sponsorship package and waiting for the sale.

27 Things You Can Do to Bring in More Sponsorship Dollars Right Now (Without a Sponsorship Package)

27 Things You Can Do to Bring in More Sponsorship Dollars Right Now (Without a Sponsorship Package)

by | May 7, 2024 | , , , , , , , , , , , ,

Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect sponsorship deck before you start talking to sponsors, you’re in big trouble. Here are 27 things you can do right now to move the needle on your sponsorship program, none of which require you to wait for final approval on your sponsorship deck! Create 5 “out of the box” activation ideas that you know your audience will love and offer them to your current sponsors! Update your valuation calculator to include an ROI calculator Stop thinking “philanthropy” and start thinking about the power of your audience Schedule your first Business Breakfast Start doing the Friday Five this week Create a fulfillment report template for your organization Schedule a follow up meeting after your next event and ask your sponsors for feedback Run an inventory building workshop for your team Make friends before you need them! Go for coffee with your prospects and ask them for nothing at all Conduct a valuation of your assets Make a list of the […]

10 Techniques to Increase Sponsorship ROI and Brand Value

10 Techniques to Increase Sponsorship ROI and Brand Value

by | Apr 11, 2024 | , ,

Determining where to focus your efforts to maximize your sponsorship value can be confusing. We receive messages and emails all the time from people who tell us that valuation remains one of the most puzzling parts of sponsorship. We work alongside our clients to develop strategies that maximize the revenue potential for their organization and sponsorship properties. Through this process, we’ve learned that not all benefits are created equal. There are specific benefits sponsorship seekers can focus on developing that can provide the best return on investment (ROI) & return on effort (ROE). In this post, I want to share ten strategies that go beyond logo placement that you can utilize to take your value to the next level. Knowledge of your Audience and Willingness to Share Information Knowledgeable sponsors know their target markets intimately. They know where they live, what they drive, what they care about, heck some of them can even tell you what color shoes they prefer. In order for a sponsor to justify an investment in your organization, they need to know within reason that you can provide an audience that matches within their target markets. This can sound intimidating at first but the great thing […]

How to Estimate the Cost of Sponsorships?

How to Estimate the Cost of Sponsorships?

by | Mar 15, 2024 | , , ,

This post was originally published by the good people over at Eventbrite. You can check out the original article here. How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging too much? Or too little? Deciding how much to charge for sponsorship — commonly referred to as sponsorship valuation — can be an elusive step in the process of selling event sponsorship. The good news is that estimating the cost of sponsorships is less complicated than you might think.