Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: Resource...
Archive: Event Sponsorship
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THE ESSENTIAL GUIDE TO SPONSORSHIP EVALUATION: LEARN HOW TO CALCULATE SPONSORSHIP VALUE LIKE A PRO
Before you dive in, if you want to know how to calculate sponsorship value, check out these titles in our “sponsorship valuation” series: Sponsorship ROI Metrics: Approaches to Measurement and Evaluation Tangible vs. Intangible Sponsorship Benefits Defined Seven Sponsorship Valuation Questions: Part One Seven Sponsorship Valuation Questions: Part Two Sponsorship Valuation Best Practices The Secrets of Sponsorship Valuation: Key Factors to Consider for Accurate Evaluation Determining the value of your sponsorship inventory and defining your own sponsorship valuation formula is without a doubt the thing that strikes fear into the hearts of even the toughest sponsorship sales pro. We get more questions about this subject than any other topic on sponsorship. This post is meant to serve as one way to run a sponsorship evaluation for your property and identify appropriate Sponsorship fees. It is not the only way! In fact, there is no one way to do valuations, and before you ask, there are several sponsorship pricing strategies. There is no magic list of values and sponsorship fees! You can’t just download a list of values that work for all properties all the time (or even any of the time!). Finding a list of the average sponsorship costs in […]
The Definitive Guide to the Sponsorship Proposal: 7 Steps to a Proposal that Actually Works!
I call this post “The Definitive Guide to the Sponsorship Proposal” for a reason! I am going to tell you everything you need to know about creating a winning sponsorship proposal and how to write a sponsorship proposal that actually works.
Networking Strategies that Drive Sponsorship Success
I am asked constantly how to find sponsorship prospects, how to find the right people and how to get prospects to take a call or meeting. My answer is to go back to the principles of sales. People buy from people! Cold calls have a terrible success rate and leading with the sponsorship package is a one way ticket to the recycle bin.
How To Ask For Sponsorship: Questions For The First Meeting
Asking For Sponsorship Is Easy! As Long As You Don’t Ask For Money (Yet!) Prospecting is arguably the most important part of the sponsorship sales process. It is through the process of discovery meetings, geared towards information gathering rather than sales, that you learn whether or not the market will support your goals. The goal of the first meeting is not to make the sale but to gather information and demine whether or not you have a fit. The types of questions that you should ask your prospects must reflect the goals of the first meeting. 10+ Questions To Ask Potential Sponsors Here are the five most important questions you should be asking in the first meeting in order to be able to create a custom sponsorship package: Who is your target audience? This starts the meeting on the right path, right away. Don’t launch into a pitch, instead, get your prospect talking about their target audience. Not only will this give you valuable information for your proposal and your own audience research but it shows your prospect that you understand how sponsorship works. What action do your customers take right before they make a purchase? How do you typically get […]
The Sponsorship Proposal and…Shark Attacks?
Because it rarely happens that we receive a sponsorship investment without submitting a sponsorship proposal it is too easy to assume that the sponsorship proposal causes the sponsorship dollars. This belief pervades all aspects of sponsorship sales but actually the sponsorship proposal is not where we should be putting our efforts.
How to Get Film Festival Sponsors
Before you dive in, if you are interested in festival sponsorship, check out these titles in our “sponsorship for festivals” series:...
Sponsorship Common Mistakes: Charity Edition (And How to Fix Them!)
Sponsorship is an essential components of any corporate fundraising strategy. If you aren’t doing sponsorship as part of your fundraising plan, you should be! When working with clients, I see some some misconceptions come up again and again, and while this post is targeted at the small shop, I think all shops can relate. Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate SponsorshipDefinitive Guide to the Sponsorship ProposalThe Biggest Problem with Sponsorship and How You Can Fix ItThree Things Missing From Every Sponsorship PackageCorporate Social Responsibility a Users Guide for NonprofitsHow to Start a Sponsorship Program for Your Nonprofit3 Most Common Barriers To Good Cause SponsorshipThings Sponsors Say: “We Don’t do Sponsorship”What I Wish I Knew at the Beginning of My Sponsorship Career
Fundraising Event Ideas: The Golf Tournament
I have been getting some great feedback from readers who followed my fundraising event ideas: sponsorship series with requests for more information around specific types of events. Since virtually every charity and corporate entity thinks of galas and golf tournaments when they think fundraising events (and I have run my fare share), why not start there!