I call this post “The Definitive Guide to the Sponsorship Proposal” for a reason! I am going to tell you everything you need to know about creating a winning sponsorship proposal and how to write a sponsorship proposal that actually works.
Archive: Cause Sponsorship
The latest industry news, interviews, technologies, and resources.
Sponsorship Surveys Don’t Work (and other lies we tell ourselves)
Surveys are a very important part of your sponsorship program. Every organization should be surveying their attendees and their database if they want to grow (or maintain) their sponsorship program. I talk a lot about the power of audience data and cover the importance of surveys in all of my in person and online training and it is easily one of the most controversial topics that I cover. The controversy stems from the belief that surveys don’t work. Let me address this assumption now: Surveys work and you need to be doing them.
27 Things You Can Do to Bring in More Sponsorship Dollars Right Now (Without a Sponsorship Package)
Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect sponsorship deck before you start talking to sponsors, you’re in big trouble. Here are 27 things you can do right now to move the needle on your sponsorship program, none of which require you to wait for final approval on your sponsorship deck! Create 5 “out of the box” activation ideas that you know your audience will love and offer them to your current sponsors! Update your valuation calculator to include an ROI calculator Stop thinking “philanthropy” and start thinking about the power of your audience Schedule your first Business Breakfast Start doing the Friday Five this week Create a fulfillment report template for your organization Schedule a follow up meeting after your next event and ask your sponsors for feedback Run an inventory building workshop for your team Make friends before you need them! Go for coffee with your prospects and ask them for nothing at all Conduct a valuation of your assets Make a list of the […]
Sponsorship Common Mistakes: Charity Edition (And How to Fix Them!)
Sponsorship is an essential components of any corporate fundraising strategy. If you aren’t doing sponsorship as part of your fundraising plan, you should be! When working with clients, I see some some misconceptions come up again and again, and while this post is targeted at the small shop, I think all shops can relate. Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate SponsorshipDefinitive Guide to the Sponsorship ProposalThe Biggest Problem with Sponsorship and How You Can Fix ItThree Things Missing From Every Sponsorship PackageCorporate Social Responsibility a Users Guide for NonprofitsHow to Start a Sponsorship Program for Your Nonprofit3 Most Common Barriers To Good Cause SponsorshipThings Sponsors Say: “We Don’t do Sponsorship”What I Wish I Knew at the Beginning of My Sponsorship Career
How to Estimate the Cost of Sponsorships?
This post was originally published by the good people over at Eventbrite. You can check out the original article here. How much should you charge an event sponsor for a logo placement? What about a mention on social media or a speaking opportunity? Are you charging too much? Or too little? Deciding how much to charge for sponsorship — commonly referred to as sponsorship valuation — can be an elusive step in the process of selling event sponsorship. The good news is that estimating the cost of sponsorships is less complicated than you might think.
7 More Sponsorship Mistakes Charities Should Avoid
Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series:...
Case Study: Charity Sponsorship Best Practices
Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series:...
Charity Sponsorship Mistakes
Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series:...
The Biggest Problem with Sponsorship and How You Can Fix It
I get asked all the time what I think the worst sponsorship advice is or what kinds of misconceptions people have about sponsorship....