I call this post “The Definitive Guide to the Sponsorship Proposal” for a reason! I am going to tell you everything you need to know about creating a winning sponsorship proposal and how to write a sponsorship proposal that actually works.
Archive: Sponsorship Packages
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The Sponsorship Proposal and…Shark Attacks?
Because it rarely happens that we receive a sponsorship investment without submitting a sponsorship proposal it is too easy to assume that the sponsorship proposal causes the sponsorship dollars. This belief pervades all aspects of sponsorship sales but actually the sponsorship proposal is not where we should be putting our efforts.
27 Things You Can Do to Bring in More Sponsorship Dollars Right Now (Without a Sponsorship Package)
Our sector has an outright obsession with the sponsorship package! Of course, sponsorship packages have their place and play a role in sponsorship sales, and I’ve written about the subject extensively here. If you find yourself focused on building the perfect sponsorship deck before you start talking to sponsors, you’re in big trouble. Here are 27 things you can do right now to move the needle on your sponsorship program, none of which require you to wait for final approval on your sponsorship deck! Create 5 “out of the box” activation ideas that you know your audience will love and offer them to your current sponsors! Update your valuation calculator to include an ROI calculator Stop thinking “philanthropy” and start thinking about the power of your audience Schedule your first Business Breakfast Start doing the Friday Five this week Create a fulfillment report template for your organization Schedule a follow up meeting after your next event and ask your sponsors for feedback Run an inventory building workshop for your team Make friends before you need them! Go for coffee with your prospects and ask them for nothing at all Conduct a valuation of your assets Make a list of the […]
How to Price Sponsorship Packages
Pricing sponsorship packages is a challenge many face. After all, the stakes are high. Setting the price too low risks leaving money on...
Fundraising Event Ideas: The Golf Tournament
I have been getting some great feedback from readers who followed my fundraising event ideas: sponsorship series with requests for more information around specific types of events. Since virtually every charity and corporate entity thinks of galas and golf tournaments when they think fundraising events (and I have run my fare share), why not start there!
How to Get Event Sponsorship: Absolutely Everything You Need to Know
Before you dive in, if you are interested in event sponsorship, check out these titles in our “sponsorship for events” series: How to Find Corporate Sponsorship for an Event How to Ask for Sponsorship for an Event The Six Step Event Sponsorship Checklist 5 Things to Include in Your Event Sponsorship Proposal How to Measure Event Sponsorship ROI Why Sponsorship is Important for Events: Using Sponsorship to Make Events Awesome Sponsorship During Times of Crisis: Cancelled Events, Postponing and Refunds Why Sponsorship Is Important for Events: Using Sponsorship to Make Events Awesome! How to Display Sponsors at an Event (That People Will Actually See) How to get Media Sponsorship for an Event: A Practical Guide Event sponsorship often seems like one of those unobtainable, too good to be true options. It’s hard to imagine a company would be willing to provide a large chunk of the funding needed to run your event. We need to change the way we think about sponsorship, from that of begging for money to offering a real partnership opportunity and charging fair market value for the opportunity. When you can prove you offer value to them such as increased brand exposure with their ideal target […]
Sponsorship Package Essentials: The Ultimate Guide
The sponsorship package is a document shrouded in mystery. For so many years, myths have perpetuated, and sponsorship seekers have staunchly held onto the old way of doing things. This has muddied the waters for today’s sponsorship seekers, who often follow those old ways, which is only to their detriment. That inspired me to update my original guide on sponsorship packages. A lot has changed since I originally published that article in 2015. I want you to get up to speed on what today’s sponsorship packets need and what you can omit, so let’s get going. Okay, So What Is a Sponsorship Package, Anyway? First, let’s get straight with a definition. A sponsorship package, sometimes called a sponsorship packet or sponsor pack, details everything you will provide the sponsor for that specific opportunity. In other words, it’s all the benefits, assets, activations, and services outlined and presented neatly. Understanding Today’s Sponsorship Package As I alluded to in the intro, the sponsorship package has changed rapidly, even within the last couple of years. Misconceptions about what the packet should and shouldn’t be have caused some to continue using out-of-date practices, shooting themselves in the foot in the process. Here is what […]
Don’t Say This In Your Sponsorship Package
There are so many mistakes you can make with your sponsorship package, such as bringing it with you to the discovery session or attaching...
If Gold, Silver, Bronze Is So Bad, Why Do They Use It?
Sometimes I feel like I live in two worlds. In world one, I work with brands (i.e. sponsors) who hate (and I mean HATE) gold, silver, bronze sponsorship packages. They throw out thousands of these packages every month, ignoring them completely. In world two, I work with sponsorship seekers who love the gold, silver, bronze sponsorship package. All of their sponsorship strategies focus on making a sponsorship package that they can send to prospects in hopes that the right mix of assets, at the right price, will grab their prospects and make the sale. I don’t know how these two worlds can exist within the same sponsorship space, but they do. Something I hear often from sponsorship seekers is something like “If the gold, silver, bronze sponsorship package is so bad, why do THEY use it?”