Cause Marketing Basics – Page 2 – The Sponsorship Collective

Sponsorship Package Essentials: The Ultimate Guide

by Chris Baylis | Dec 19, 2023 | Cause Marketing Basics, Sponsorship Packages

The sponsorship package is a document shrouded in mystery. For so many years, myths have perpetuated, and sponsorship seekers have staunchly held onto the old way of doing things. This has muddied the waters for today’s sponsorship seekers, who often follow those old ways, which is only to their detriment. That inspired me to update my original guide on sponsorship packages. A lot has changed since I originally published that article in 2015. I want you to get up to speed on what today’s sponsorship packets need and what you can omit, so let’s get going. Okay, So What Is a Sponsorship Package, Anyway? First, let’s get straight with a definition. A sponsorship package, sometimes called a sponsorship packet or sponsor pack, details everything you will provide the sponsor for that specific opportunity. In other words, it’s all the benefits, assets, activations, and services outlined and presented neatly. Understanding Today’s Sponsorship Package As I alluded to in the intro, the sponsorship package has changed rapidly, even within the last couple of years. Misconceptions about what the packet should and shouldn’t be have caused some to continue using out-of-date practices, shooting themselves in the foot in the process. Here is what […]

Corporate Social Responsibility: A User’s Guide for Nonprofits

by Chris Baylis | Apr 17, 2020 | Cause Marketing Basics, Cause Sponsorship, News, Non-Profit Sponsorship

Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series:...

Cause Marketing Best Practices: Everything You Need to Know About Cause Related Marketing

by Chris Baylis | Apr 16, 2020 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Sponsorship for Major Gift Officers

Before you dive in, if you are interested in charity sponsorship, check out these titles in our “sponsorship for charities” series: Resource Page for Charity Sponsorship Corporate Social Responsibility: A User’s Guide for Nonprofits Charity Sponsorship Mistakes Sponsorship Cause Marketing Common Mistakes Cause marketing, sometimes called cause related marketing, provides a partnership opportunity between for-profit businesses and nonprofit organizations. When done properly, it creates benefits for both partners by providing financial support for the cause and marketing opportunities for the business. As a nonprofit, you have the chance to get creative when approaching cause marketing initiatives, allowing you to customize the marketing opportunities to help meet your partners’ goals. However, to be effective and continue to develop longer-lasting partnerships, it is important to use cause marketing best practices that help guarantee success. You’ll need a solid cause marketing strategy to help keep you focused on your goals while also ensuring you don’t go too far off the mark when it comes to finding the best prospects and partners. Here’s everything you need to know about cause-related marketing for successful campaigns every time. What is Cause Marketing? The term cause marketing, or cause-related marketing, not only refers to a partnership between […]

How to Start a Sponsorship Program for Your Nonprofit

by Chris Baylis | Dec 27, 2019 | Cause Marketing Basics, Cause Sponsorship, News, Non-Profit Sponsorship

Many non-profits enter into the sponsorship space without much strategy and often as an afterthought. This approach leads to quick cash...

How to do Corporate Sponsorship Badly! Part Two

by Chris Baylis | Oct 30, 2018 | Cause Marketing Basics, Event Sponsorship, Sponsorship, Sponsorship Activation, Sponsorship Fulfillment, Sponsorship Packages

In part one of my corporate sponsorship gone wrong post I covered three examples of what NOT to do with your sponsors. If you liked those three examples, you are going to love these last two examples. Have a horror story of your own to share? Leave it in the comments!

3 Most Common Barriers to Good Cause Sponsorship

by Chris Baylis | Nov 20, 2016 | Cause Marketing Basics, Cause Sponsorship, Sponsorship, Sponsorship Prospecting, Sponsorship Recruiting, Sponsorship Sales, Sponsorship Valuation

Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Cause Marketing versus Corporate Sponsorship Sponsorship Cause Marketing Common Mistakes Definitive Guide to the Sponsorship Proposal The Biggest Problem with Sponsorship and How You Can Fix It Three Things Missing From Every Sponsorship Package Corporate Social Responsibility a Users Guide for Nonprofits How to Start a Sponsorship Program for Your Nonprofit Things Sponsors Say: “We Don’t do Sponsorship” What I Wish I Knew at the Beginning of My Sponsorship Career Cause sponsorship is what we call it when charities, not-for-profits and associations engage in sponsorship (hospitals and education are covered under cause sponsorship, too). We work with tons of causes on their sponsorship programs and have noticed some themes come up repeatedly. Let’s talk about the three most common (perceived) barriers to good cause sponsorship:

Redemption for Big Brands

by Chris Baylis | Sep 20, 2016 | Cause Marketing Basics, Corporate Sponsorship, Sponsorship

In the past, The Sponsorship Report has written about the emerging trend among forward-thinking brands to attempt to seize ownership of an issue rather than merely sponsor a cause. It’s the difference between soloist and choir. Ownership makes a brand synonymous with an issue or, more appropriately, the effective resolution of an issue, rather than associating it with an organization or a program. Dove did it with women and self-esteem. Bell appears to be doing it on mental health anti-stigma. CIBC may have done it with breast cancer, although that space has a loud choir in addition to a strong soloist.

Cause Marketing versus Corporate Sponsorship: The Ultimate Showdown

by Chris Baylis | Apr 22, 2016 | Cause Marketing Basics, Cause Sponsorship, Corporate Sponsorship

I think this will be an interesting case study for those in the charitable sector as well as my colleagues on the brand side. Before you dive in, if you are involved with a charity or a non profit looking for sponsorship, check out these titles in our “sponsorship for causes” series: Sponsorship Cause Marketing Common Mistakes Definitive Guide to the Sponsorship Proposal The Biggest Problem with Sponsorship and How You Can Fix It Three Things Missing From Every Sponsorship Package Corporate Social Responsibility a Users Guide for Nonprofits How to Start a Sponsorship Program for Your Nonprofit 3 Most Common Barriers To Good Cause Sponsorship Things Sponsors Say: “We Don’t do Sponsorship” What I Wish I Knew at the Beginning of My Sponsorship Career Let me set the stage: I was working with a fairly small, grassroots organization who were approached by a consumer goods company. The plan? To sell their products at the point of purchase of various stores across the city. The charity would get $5 per sale, the rest going to the consumer goods company.

5 Networking Tips for Better Corporate Partnerships

by Chris Baylis | Jan 22, 2016 | Cause Marketing Basics, Corporate Social Responsibility (CSR), Event Sponsorship, Pipeline Building, Sponsorship for Major Gift Officers, Sponsorship Recruiting

This week I’ve invited my friend and networking genius Paul Nazareth to share some networking strategies with you! Paul has worked on both sides of the table, for sponsorship seekers and corporate grant makers, and knows what he is talking about.

Archive: Cause Marketing Basics